The key to successfully selling your home is getting into a buyer’s frame of mind. Since you’re used to thinking of your home as yours, you need to switch to thinking about it as the buyers’ new home. This mental shift will allow you to more easily let go of your home and focus on what buyers are looking for and willing to spend money on in the current market. Ready to dive in? Take a look at 6 ways to adopt a buyer’s frame of mind when selling your home.
1. Find Out What Buyers Want (And Don’t Want)
Professional real estate agents are up to date on current local buyer patterns. They’re aware of local market trends and understand how to connect with qualified buyers. Learn as much as you can about buyers in your neighbourhood who are looking for homes like yours. Find out what they want and don’t want so you know how to attract as many buyers as possible.
For example, millennials make up a big percentage of the real estate buying market today. They’re looking for features such as natural materials, good insulation and eco-friendly appliances. If you’re in a neighbourhood with lots of millennial buyers and your home is equipped with these features, you have an upper hand in the current market. However, if it’s not, you may have to make some changes to attract millennial buyers.
Reach out to us at AskNina.com if you’re looking to sell your home and interested in current local buyer patterns!
2. Your Online Presence is Key
The majority of today’s buyers search for real estate options online, even before they get in touch with a real estate professional. If you want to attract potential buyers, you need a great online presence. Upload photos and videos that show your home at its best. Make sure they’re not blurry and that they’re shot in great light. Curb appeal is key to getting people to click for more details on your home, so make sure your exterior is tidy and looks welcoming from the street. For interior shots, make sure your space is uncluttered, clean and shot in natural light.
3. Think Space
Having ample space and storage is a key draw for buyers. Many buyers are moving to get more space, so make sure to empty your closets, storage areas and garage to emphasize the amount of space there is. Remove extra furniture, decor and clutter so your rooms appear bigger. The more stuff you have, the less appealing it will look.
4. Get on Board with Staging
Professional staging is the process of rearranging furniture and decor to make your home look its best while it’s on the market. Your goal is to have buyers feel like they can see themselves in your space, and good staging ensures that’s exactly what happens. This may involve getting rid of furniture and refreshing your belongings or moving out your belongings and renting furniture and decor that suits what buyers are looking for.
5. Be Open to Fixing Flaws
If you’ve lived in your home for a long time, you may have gotten used to its flaws. Many buyers dream of buying a new home, but their budgets won’t allow it. It’s up to youto make your home seem as new as possible, and that means fixing the flaws you’ve grown used to. To make a good first impression, make sure to clean, refresh with a new coat of paint, and repair any imperfections that need fixing.
6. Emphasize Special Features
No one knows your home as well as you. You know what makes it special and the features that would appeal to potential buyers. Perhaps you have an amazing outdoor space where you love to sit out and drink your morning coffee, or maybe your living room, with its floor to ceiling windows, is the ideal place to watch the sunset each night. Whether you highlight these features in your online listing or on home tours, these are the things that will stand out to potential buyers.
Ready to sell your home? Use these tips to adopt a buyer’s frame of mind and sell your home with ease!